Keyword Research is that necessary (but often so, so boring) task you ‘should’ complete when writing blog posts. Especially if you want to appear on Google and boost your website ranking.
Many of these keyword research tools are complicated or expensive. However I really rate Moz’s Keyword Explorer if you have 10 or less searches to complete a month.
But I have 4, free, easy, unexpected, fuss-free ways to check whether the keyword you’re thinking of using for your blog post is a good one or not..
1. Google Auto Complete
Let’s say you want to write a blog post about New York..
Type ‘New York’ into Google and it’ll bring up a list of keywords you could use and refine my post towards – this is what people are searching for!
After seeing this, I would write a post one on the Explorer Pass, City Pass or the weather. These refined keywords give me a much better chance of ranking for that search term than just ‘New York’!
As an additional step, you can then type, ‘New York weather’ into Moz’s Keyword Explorer to check how much competition you’d have over that keyword.
Pinterest is actually a very powerful search engine and it works in the same way as Google auto-completes search does.
So let’s say I’d like to write a blog post on vegan recipes..
Type ‘vegan recipes’ into the search bar on Pinterest and you’ll see what people are searching for. This can really help you refine those keywords to ensure you’re creating content that people are searching for!
Again, YouTube works in exactly the same way as Pinterest and Google auto-complete as shown above.
If I’m thinking about writing a post on avocados, I’d do my keyword research in the same way on YouTube.
I would write a post titled ‘5 avocado recipes’, ‘How to make the perfect avocado toast’ or even ‘DIY avocado face mask tutorial’.
4. Google Trends
Google Trends is a tool that tracks the search volume of certain ‘trends’. It can tell us whether more, less or the same amount of people are searching for a particular trend month in, month out.
This helps us ensure that our content is always up to date and ground-breaking. As opposed to jumping onto something that no one is interested in, any more.
From here, you can refine your key word or blog post topic even further!
So let’s say I’m thinking of writing a post (or creating a product) related to coffee, this time. I search for coffee..
From the search, I can see that a ‘breakout’ (a lot) of people are searching for ‘dalgona coffee’ and ‘coffee and Kareem’ (which I think is a new show on Netflix!?).
So then I’d be thinking about writing a blog post on my ‘dalgona coffee recipe’ or a review of ‘coffee and Kareem’.
If I was creating a product, it would probably be a cup designed for dalgona coffee or ready made dalgona coffee in a can because so many people are searching for this!
You can adjust the location to wherever the majority of your audience are based, to see what’s trending in your country. You can also see what’s been recently trending for your country. This means you can write about topics that lots of people are searching for..
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